Weidmann Fiber Technology Launches Celova® Care Gel, Expanding Sustainable Formulation Possibilities

Introducing Celova® Care Gel, the latest innovation from Weidmann Fiber Technology within its Celova® Care Range. Developed to meet growing demands for high-performance and naturally derived ingredients, Celova® Care Gel debuts as a versatile solution for modern personal care formulations.

Crafted with microfibrillated cellulose (MFC) technology derived from renewable cellulose, Celova® Care Gel is designed to enhance product performance while supporting more responsible formulation approaches. Formulators can integrate this natural alternative into a wide range of applications, including skin care, sun care, color cosmetics, and hair care products.

The gel format offers distinct advantages in both usability and sensorial performance. It can be directly incorporated into the water phase and processed with standard homogenization, simplifying formulation workflows. At the same time, it creates light, smooth textures and delivers effective film-forming properties, making it uniquely suited for water-based formulations.

“This launch of Celova® Care Gel demonstrates our strong commitment to sustainability,” says Oliver Bailer, interim head of Weidmann Fiber Technology. “The gel joins our established Celova® Care Range, a portfolio of products offering high-performance, bio-based alternatives to synthetic ingredients. We’re enabling formulators to meet consumer expectations for environmentally responsible personal care products, without compromising functionality or sensory experience.”

With Celova® Care Gel, Weidmann Fiber Technology continues to strengthen its position as a trusted partner in sustainable biomaterials, supporting the development of next-generation personal care products that combine performance, versatility, and responsible sourcing.